32Red Extends deal to sponsor Frank Warren’s shows

Multi-event agreement to cover televised BT Sport & BoxNation events, beginning with ‘The Future is Now’ Copper Box show

32Red, part of the Kindred Group, are delighted to announce a 12-month extension to their current deal to sponsor Frank Warren’s blockbuster boxing shows, televised on BT Sport and BoxNation.

The new agreement, which begins with this Saturday’s ‘The Future is Now’ card from London’s Copper Box Arena, will cover all BT Sport and BoxNation televised events until July 2018.

The Copper Box Arena card will showcase the depth of young British talent in the Frank Warren stable, with Bradley Skeete looking to win the British Welterweight strap outright with a victory against Dale Evans, and the red-hot Light-Heavyweight prospect Anthony Yarde challenging for the WBO European title. If that’s not enough, Super-Featherweight and Heavyweight sensations Lyon Woodstock and Daniel Dubois are hoping to extend unbeaten starts to their pro-careers.

32Red have been headline sponsor of the televised BT Sport & BoxNation events since the first show of ‘The New Era’ for British boxing in March of this year. In the relatively short period of time since then, fans have enjoyed an enthralling mix of world-level fights involving Terry Flanagan, Josh Warrington, Liam Smith and Liam Williams, as well as the emergence of future superstars of the pro-ranks in Zelfa Barrett, Lyon Woodstock, Anthony Yarde, Daniel Dubois and two-time Olympic Champion Nicola Adams. With Billy Joe Saunders and Hughie Fury fights scheduled for later this year, things appear to only be getting better for British fight fans.

Gerry Murray, Director of Brand & Acquisition, 32Red PLC, commented: “We’re thrilled to have agreed a new long term deal with Frank Warren and his team. Since starting our relationship earlier this year, we’ve been fortunate to be involved with a number of excellent shows that have given our brand a superb platform to reach new potential customers.

“32Red is all about providing quality and excitement for our customers and we’re delighted to have found a long-term partnership where that’s being replicated on a regular basis. Despite the fact we’re only a few shows in, we’ve already seen classics like Daryll Williams v Jahmaine Smyle, a real grudge-match with Smith and Williams and the emergence of some of the most exciting talent in boxing today with Dubois, Yarde, Barrett and Woodstock. From both a commercial perspective and as a fan of boxing, it’s been a hugely encouraging start and we’re looking forward to an exciting year ahead.”

Promoter Frank Warren said: “We are delighted to have agreed a new long term deal with 32Red. I do believe boxing fans have been well catered for by the coverage on BT Sport and BoxNation of our promotions over the last few months. The fans at the venues certainly seem to be enjoying what they are seeing.

“This is just the beginning though and I fully anticipate everything going from strength to strength as our richly talented young fighters take more significant steps in the coming months and years. It has been a brilliant start to our partnership with 32Red and I am looking forward to putting on more World class events with them.”

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